Las vegas hotel

Grubhub partners with Las Vegas hotel to replace in-room dining

Dive brief:

  • Grubhub has partnered with Resorts World Las Vegas, which opened on the Las Vegas Strip on Thursday, to offer access to the resort’s 40 food and beverage concepts and select retail stores through the food aggregator, according to a press release. This is the first relationship Grubhub a with a hotel and a casino and will replace in-room meals.
  • The program, On The Fly at Resorts World powered by Grubhub, allows guests to charge for the cost of their room or use a credit card to order from the Grubhub app or by scanning Grubhub QR codes located throughout establishment. Customers can then collect or have their orders delivered to the rooms or to the pool. Pool customers can pick up their orders in secure restaurant lockers, activated by QR with contactless opening.
  • For Grubhub, this partnership offers a large audience. Resorts World Las Vegas includes three hotels, 3,500 rooms and suites.

Dive overview:

This partnership further diversifies Grubhub’s services and will put the app at the forefront of customers flocking to the resort, which should help jumpstart the recovery of Las Vegas as the city is still 27% below the number of visitors in April compared to pre-pandemic figures.

Grubhub continues to expand its services recently. In May, he unveiled Grubhub Direct, a platform independent restaurants can use to build customizable ordering websites, manage customer relationships, and access restaurant data. It also added a product suite called Ultimate that focused on takeout and launched a subscription service in 2020.

“Our goal has always been to make ordering food as easy and convenient as possible for hungry diners, and this mobile ordering experience at Resorts World Las Vegas is our latest proof of that – effectively allowing diners to order from their own homes. favorite resort restaurants at their fingertips, “Brian Madigan, vice president of campus and corporate partners at Grubhub, said in the press release.

If this partnership proves successful, it could also provide a model for hotels and resorts, avoiding them to invest heavily in their own restaurant operations and instead rely on markets to meet customer demand.

A few similar examples also emerge. Disneyland Resort has just opened a new food delivery option for guests that is free for guests staying at a Disney hotel. Guests scan a QR code on their room TV, order food, and collect it from the lobby upon arrival. Other full-service restaurants attached to the hotels, including the Dirty Habit Washington, DC, provided QR codes to hotel guests to complete orders and take their food to the restaurant instead of using the staff to deliver room service.

Graduate Hotels, which operates approximately 30 boutique hotels in the United States near college campuses, partnered with C3 in June to launch the Graduate Food Hall at its properties. These digital food halls will be built into the hotel’s existing kitchen spaces and will provide dining options in halls and gathering spaces, while also offering deliveries and take-out for students, guests and customers. the local community.

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