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Goodbye, Hard Rock Hotel. Hello, Virgo. Las Vegas hotel to close during changeover

If you want to stay at the Hard Rock Hotel & Casino in Las Vegas, you’d better book a room before fall. The legendary site will close for about four months before reappearing as a Virgin hotel in 2020.

Dates are still unclear on exactly when this will take place at the resort two miles east of the Strip on Harmon Avenue and Paradise Road.

“You have an opportunity to really enter the market,” said Richard Bosworth, Managing Director of JC Hospitality, owner of the property. “And we want to make sure we’re doing it right and that we don’t fragment aspects of the property: a restaurant here, a hotel room there.

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Rascal Flatts performs to a full house at the Joint in 2015. The popular concert hall will remain open after a renovation.

(Erik Kabik)

Bosworth said keeping the hotel open during the transition would have been too disruptive for guests.

Virgin Hotels currently operates hotels in San Francisco and Chicago, with more on the way. The renovated rooms will resemble other Virgin hotels, with a “modern, contemporary, light and airy, authentic design. [and] welcoming, ”said Raul Leal, Managing Director of Virgin Hotels.

The hotel’s popular concert hall, the Joint, will remain, but will also be modernized and possibly renamed. Rehab, Hard Rock’s five-acre party pool, closed last October and will be redeveloped before the 2020 reopens.

The fate of the Center Bar at the Hard Rock Hotel is in limbo as Virgin Hotels decides which restaurants it will feature.

(Patrick Gray)

No decision has yet been made on which restaurants and bars the new Virgin Hotel will partner with. “When we open it we want people to say ‘Oh, wow’ [with] a big opening, ”Leal said.

Virgin’s new location will rival the city’s hippest hotels – the recently opened Cosmopolitan of Las Vegas, Delano and NoMad.

“Everyone who makes properties does a great job… but has their own identity,” Leal said.

The Hard Rock opened in 1995 and has 1,504 rooms. The 80-foot-tall guitar that has greeted guests for over two decades was taken apart in September 2017.

Even though the Hard Rock will close later this year, Bosworth hopes to keep “Magic Mike Live,” a men’s magazine, running during the shutdown. He confirmed that co-producer Channing Tatum and others are looking for a new home and that the show would be a perfect fit for Virgin’s portfolio.

Vegas won’t be without the Hard Rock name, however. The unrelated Hard Rock Cafe Las Vegas is located in a separate location at 3771 S. Las Vegas Blvd.

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@latimetravel



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