Members of the Choice Privileges loyalty program will soon be able to earn and redeem points at the first family resort
Rockville, Md., April 26, 2022 /PRNewswire/ — Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest accommodation franchisors, has entered into a strategic agreement with Circus Circus Hotel & Casinoone of Vegas’ largest and most popular family resorts. By joining the Ascend Hotel Collection guests will be able to book Circus Circus rooms directly through Choice Channels, further enhancing the company’s award-winning reputation Privileges of choice loyalty program by allowing members to earn and redeem points at the iconic hotel.
“We are always looking for new ways to deliver exceptional value to Choice Hotels guests. One way we do this is through thoughtful alliances like the one with Circus Circus, which adds more fun and entertainment for customers,” said Patrick Pacious, President and CEO, Choice Hotels. “Teaming up with Circus Circus – the 11th largest hotel in United States – allows the resort to tap into our award-winning global reservation system of over 7,000 hotels, while providing our more than 52 million loyal Choice Privileges members with another incredible vacation opportunity to earn and redeem benefits – making this added a victory for everyone. “
Conveniently located on the Las Vegas Strip, Circus Circus is renowned for providing leisure-oriented accommodations for all ages in the heart of the “Entertainment Capital of the World”.“ In addition to unique amenities, such as the world’s oldest permanent circus, an indoor amusement park, and an expansive outdoor water park, guests can enjoy award-winning on-site dining at the hotel’s many restaurants, as well as easy to access to popular Vegas attractions.
“Circus Circus adds more than 3,700 rooms to Choice’s upscale portfolio, allowing guests to stay at the epicenter of Vegas with fantastic accommodations and access to top-notch entertainment for the whole family,” said Marc Shalala, Senior Vice President, Upscale Franchise Development, Choice Hotels. “Whether it’s one of the largest hotels on the Strip, a quaint mountain inn, or any unique upscale property in between, savvy hoteliers continue to choose the Ascend platform because they can maintain their independence while being backed by the power of the Choice Hotels global brand.In addition, Ascend is loved by guests for its ability to meet their unique needs – which is precisely why we are thrilled to delight them with another amazing option in Circus Circus.
“As one of the founding hotels of the Strip, Circus Circus has a rich tradition of delivering unparalleled service and iconic experiences to Vegas visitors. Working with Choice Hotels and Ascend Hotel Collection as part of this alliance not only allows us to leverage this enduring promise to our customers for decades to come, but also provides Circus Circus with a competitive advantage to reach new customers and markets. through state-of-the-art hotel technology and powerful distribution channels,” said Shana GeretySenior Vice President of Operations, Circus Circus.
Named one of the best hotel loyalty programs by both USA todayy’s 10 Best Readers’ Choice Awards and US News and World ReportMembership in Choice Privileges is free and offers fast rewards including bonus points, airline miles or credits for premium coffee and shared rides through the exclusive, one-of-a-kind, Your supplements program. For more information or to sign up for Choice Privileges, visit www.choicehotels.com/choice-privileges.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging franchisors. With more than 7,000 hotels, representing nearly 600,000 rooms, in 35 countries and territories in December 31, 2021, the Choice® family of hotel brands offers business and leisure travelers a range of high-quality lodging options from limited-service to full-service hotels in the upscale, midscale, extended and economical stays. The award-winning Choice Privileges® loyalty program offers members benefits ranging from daily rewards to exceptional experiences. For more information, visit www.choicehotels.com.
Ascend Hotel Collection: Let the destination reach you.
The Ascend Hotel Collection® global portfolio of unique, boutique and historic independent hotels and resorts is part of Choice Hotels International, one of the world’s largest hospitality companies. Recognized as the hospitality industry’s premier soft brand concept, Ascend Hotel Collection has over 250 properties open and operating worldwide, including in Francethe UK, Denmark, Finland, Ireland, Norway, Spain, Sweden, Turkey, Australia, Canada, Ecuadorand the Caribbean Region. Membership in the Ascend Hotel Collection enables distinct, independent properties to gain a global presence while retaining their local charm. For more information, visit www.choicehotels.com/Ascend.
About Circus Circus Las Vegas
Circus Circus Las Vegas is a private hotel and casino that offers dining, shopping, entertainment and over 101,000 square feet of gaming space. A family favorite Vegas resort since its inception, Circus Circus offers affordable rates for its nearly 4,000 rooms in its lodge, tower rooms, suites and RV park, as well as family-friendly activities ranging from park thrills themed The Adventuredome to live circus acts directly on the casino floor. For information visit www.circuscircus.comor follow the property on social networks: Facebook: Facebook.com/CircusCircus; and Twitter, Instagram @CircusVegas
© 2022 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.